AMMA derives its creative energy from the fact that the name means mother in the colloquial Indian language. We chose this name because we believe it can serve as a rich source of inspiration within the concept of a 'mother' of creative ideas. As the name suggests, the brand consists of a fresh compilation of clothing collections inspired by the global state of culture. The brand originates from Greece in the northern port city of Thessaloniki, a long-established center of fashion and textiles, currently home to design and retail activities.

Production follows a sustainable model, as we produce in a close collaboration program of small-scale clothing workshops that share the same sustainability principles with us. Handmade details in our garments are common and our strict quality standards ensure that our production methods ensure the garments will last for years to come. Fabric sourcing also follows a similar pattern as we look for and buy from textile mills that demonstrate environmental sensitivity.